WomenHunters, Inc.

GRAYLING, Michigan (June 30, 2010) – In a world where hunters work year round to grow monster whitetail bucks because success is measured in inches, Rack One has soared in popularity thanks to IGNITE, the company’s new scientifically engineered and tested whitetail hunting system of premium supplements and attractants. Despite being less than a year old, Rack One’s overwhelming success has prompted owners Casey and Chris Keefer to name Hunter Outdoor Communications as the company’s public and media relations agency of record. This appointment is effective immediately.

Rack One’s IGNITE whitetail hunting system is comprised of four phases and five products. In the condition phase, Overload is the post-season calorie-consumption feed that helps your bucks recover from the strenuous schedule of fighting, chasing and breeding. In the grow phase, Xcellerator is packed with minerals and nutrients that promote herd health and maximizes antler growth. In the scout phase, Chaos is specifically formulated to drag those elusive Booners right in front of your trail cams. In the hunt phase, Rut Fuel is the premium year-round attractant that whitetails just can’t resist, and Acorn Crush brings the madness of acorn attraction to the feeding frenzy at the foot of your stand. Like the products themselves, strong branding and distinctive packaging distinguish Rack One from its competition.

“As the hosts of BackCountry Quest TV, Casey and Chris Keefer are no strangers to tremendous success in the outdoor industry, and their latest venture into whitetail nutrition and attraction is proving to be yet another success story for these ambitious young men,” said of Hunter Outdoor Communications. “They have made a significant commitment to bringing the best products that aid in the growth, conditioning and attraction of whitetail deer to the market. We’re very excited to be working with the Keefers and Rack One, and we welcome them to our exceptional family of clients.”

About Hunter Outdoor Communications

HOC is a full service public relations agency specializing in the hunting, outdoor, fishing, marine and military/law enforcement markets. The company is headquartered in San Antonio, Texas, with an office in Richmond, Virginia.

About Rack One